BRAND STORY

In Shenzhen, the creative capital of Chinese jewellery design, 2022 witnessed the birth of Attalen Jewelry, a vibrant and exploratory jewellery brand with a focus on innovation and excellence, dedicated to bringing you unprecedented jewellery experiences.
Attalen Jewellery is set to create jewellery with man-made diamonds and cultured pearls because we are convinced that the rapid advancement of technology has changed the rules of the game in the traditional jewellery industry. We have observed a shift in the spending habits of the younger generation, who are more focused on innovation and value for money, and are no longer blindly chasing after expensive natural gemstones.
We believe that emotions don't need to be overstated, and that great designs don't need to be embellished. Our philosophy of simplicity and directness, combined with our selection of gemstones and pearls, creates jewellery that speaks to the heart.
Attalen Jewellery proudly adheres to handmade and handmade gift packaging, with a belief in the pursuit of perfection at every turn, bringing you a sense of anticipation and ceremony. Our jewellery is like a gift to every girl, representing respect for them.